Idilia is announcing today an enhancement of its “tag” service to automatically add schema.org markup to web pages.
This markup for web pages identifies the entities in a web page. It is used by all major search engines to filter results or improve their presentation (e.g., search snippets).
Search engines are starting a transition from keyword search to entity search (e.g,. Google’s recent Hummingbird release). Publishers now have a strong incentive to add entity markup to their content: It is better displayed and returned on relevant searches which can drive up their page rankings.
Idilia’s “tag” service is able to automatically add the schema.org markup to web pages. Entities are recognized using the Sense Analysis service and markup is added to link the entity to its corresponding Wikipedia page. Search engines are capable of associating the Wikipedia link to the entity in the search query and highlight the marked-up page.
For example the text:
<p>The Rolling Stones released their latest album yesterday.</p>
generates the markup:
<p><span itemscope itemtype="http://schema.org/Organization" sameAs="http://en.wikipedia.org/wiki/The_Rolling_Stones"/> The Rolling Stones </span> released their latest album yesterday.</p>
As can be seen this uniquely identifies for search engines the entity amongst its other possible interpretations by associating it with a link to its well-known Wikipedia page. (For other possible interpretations — song, album, book —, see The_Rolling_Stones in our Language Graph.)