• Apple: the fruit, the famous brand and the Beatles record label
  • Jaguar: the luxury car, the guitar and the big cat
  • Mercury: the chemical element, Freddy the singer and the planet
  • Monitor: the verb meaning supervise, the screen, the lizard and the NBC radio program
  • Subway: the restaurant, the metro and the movie
  • Tide: the sea tide, the football team, the brand
  • Visa: the passport endorsement and the credit card

Words are Ambiguous

Different meanings lead to unpredictable results in text applications

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Electronic Publishing

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Advertising

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Keyword Search

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